jd87: TV commercial volume

by Josh Delman

I'm a crazy college student who likes to write things. I eat peanut butter out of the jar with a spoon. I've really been appreciating bananas recently. I'm going to start telling people that when they ask me "what's new?"

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2009: January / February / March / April / May / June / July / August / September

TV commercial volume

Bill would turn down volume on TV ads:

Currently, TV ads can't be louder than the loudest peak in a show, said David Perry, the chairman of the broadcast production committee of the American Association of Advertising Agencies in New York. Ads often seem louder to viewers, he added, because a program's volume peak rarely comes just before an ad.

There's hardly an argument to stop this from happening. Loud commercials are one of the most annoying parts of the TV experience - especially if you're one of those people who have a compulsion to judge a commercial's effectiveness and/or annoyingness.

June 12, 2009

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